Brand Voice Matrix | CTGT × L'Oréal
Deterministic Brand Scaffolding

One Platform.
43 Distinct Voices.

CTGT's Policy Engine ensures Redken never sounds like Garnier. And neither ever sounds like a pet food brand. Real-time governance that preserves what makes each brand unique.

The Challenge

When a consumer writes "My hair feels dry after using your product", how do you ensure your AI responds with the right brand voice? Sprinklr's native AI treats all responses the same. The result: robotic, interchangeable messaging that dilutes decades of brand equity. Your consumers notice.

The Brand Voice Matrix
Live Demonstration
Incoming Consumer Message
"My hair feels really dry and straw-like after using your shampoo. I'm disappointed because I expected better results. What should I do?"
Redken
Professional Salon Authority

Thank you for reaching out. What you're experiencing sounds like protein-moisture imbalance, a common concern that our salon professionals see regularly.

I'd recommend our Extreme Strength Builder Plus treatment, which uses our Interbond Conditioning System to rebuild the hair's internal structure from within.

For optimal results, consider booking a consultation at your local Redken salon. Would you like help locating one near you?

Scientific Salon-Centric Confident Authority
Garnier
Natural Beauty, Accessible Care

Oh no, we're so sorry to hear your hair isn't feeling its best! 💚 Dry hair can be frustrating, but the good news is it's totally fixable.

Have you tried our Fructis Hair Food range? It's packed with natural fruit extracts that help restore moisture without weighing hair down.

Pro tip: Try applying as an overnight mask once a week. Your hair will thank you! Let us know how it goes! 🌿

Friendly Nature-Focused Accessible

Redken Voice Policy

Use scientific terminology (keratin, protein bonds, pH balance)
Reference salon professionals as trusted experts
Never use casual language or emojis
Position products as professional-grade solutions

Garnier Voice Policy

Lead with empathy and warmth in opening lines
Reference natural ingredients and sustainability
Use friendly emojis sparingly (nature themes only)
Include actionable at-home tips and DIY advice

The "Human Quirk" Parameter

Solving the repetitive, robotic response problem Amy identified

Without CTGT

"Thank you for reaching out. We appreciate your feedback. We're sorry to hear about your experience. Thank you for bringing this to our attention. We appreciate your patience."

Repetitive phrases detected 4× in single response. Brand voice indistinguishable.
With CTGT

"What you're describing sounds like protein-moisture imbalance, something our salon colorists see regularly with over-processed hair. Let me suggest a targeted approach..."

Dynamic phrasing engine ensures no repetitive templates. Human-like variance maintained.
43
Distinct Brand Voices
<10ms
Response Latency
96%
Policy Adherence
Zero
Backend Integration
Browser Extension Architecture

Governance Without Integration

CTGT operates as a client-side overlay on top of Sprinklr. No API integration required. No IT security review delays. Deploy in February, measure in March.

Agent Browser
Chrome Extension
Sprinklr Draft
Native AI Response
CTGT Policy Engine
Real-Time Voice Alignment
Brand-Aligned
Governed Output

Your brands deserve their own voice

CTGT's Deterministic Scaffolding ensures every response reflects decades of brand equity. Automatically, at scale, with full audit trails.

Schedule Technical Deep-Dive